Two-Wheeler Sales Report February 2023: Reviewing Sales of 5 Major Brands

As the new month begins, let’s take a look at what the industry leaders’ sales numbers looked like for February 2023. We are taking a look at 5 Major brands, including - Bajaj Auto, Hero MotoCorp, TVS Motor Company, Honda Motorcycle and Scooter India and Royal Enfield.

Bajaj Auto

Bajaj Auto saw a total domestic 2-wheeler sales growth of 25%, with 1,20,335 units sold this year, as compared to 96,523 units sold last year. This growth might be because of the ongoing wedding season and an uptick in the urban market. 

On the other hand, Exports saw a sales dip of 37%, with 1,15,021 units sold in February 2023 compared to 1,82,814 units in February 2022. Overall exports also saw a decrease in sales of 38%, with 1,26,935 units sold this year, resulting in an overall total sales decline of 11% for Bajaj Auto. This might be due to the challenging macroeconomic conditions in Southern Asia, Latin America and Africa.

Hero MotoCorp

Hero MotoCorp was the second company to have double-digit growth this month. The company reported a total sales of 3,94,460 units of 2-wheelers in India, showing a  10% growth from the previous year, when sales were 3,58,254 units. Out of the entire sales unit, 3,82,317 units were sold in the Indian market, whereas 12,143 units were exported.

TVS Motor Company

TVS Motor 2-wheeler sales were seen coming marginally down for February 2023, with 2,67,026 units sold last month, as opposed to 2,67,625 units sold in February 2022. However, the company did perform well in the domestic market, reporting a 28% rise in sales with 1,73,198 units sold last month, as opposed to 2,21,402 units in February 2022.

Out of the total sales unit, TVS Bikes sales number dropped with 1,43,523 units sold in February 2023, as compared to 1,26,243 units sold in February 2022. However, TVS Scooter sales skyrocketed, contributing to overall sales by rising 21%, with 1,04,825 units sold in February 2023, as compared to 86,616 units in February 2022.

TVS iQube electric scooter sales number continued to grow exponentially. The company reported the highest-ever sales of 15,522 units last month, as opposed to only  2,238 units sold in February 2022.

Honda Motorcycle and Scooter India (HSMI)

Honda India also released their sales report for February 2023. The company recorded a total sales of 2,47,175 units for February 2023, out of which  2,27,064 units accounted for domestic sales, and 20,111 units were exported. To compare, Honda sold 3,58,254 units in February 2022.

Royal Enfield

Royal Enfield’s sales numbers looked quite impressive this month. The brand saw a rise in its sales for both domestic and international markets. It witnessed a total sales of 71,544 units, marking an increase of 20.93% YoY growth.

Also, read about how TVS surpassed Honda in February sales figures!

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