Is TVS working on a 650cc Motorcycle to Compete with Royal Enfield?

TVS is already leading in the lifestyle segment with its strong growth. Now, TVS is aspiring to grow aggressively in the 650cc segment. The question is, will TVS bring the right product and tick all the right boxes? 

There's always space for a good product, even though TVS may be a late entrant. Currently, Royal Enfield 650 twins rule the lifestyle segment regarding sales figures. However, Royal Enfield deserves appreciation for its visionary approach to launching future-ready products.

The new 600-750 cc bike from TVS will also surprise loyal customers looking for an upgrade. TVS provides choices ranging from smaller displacement to 310 cc, Apache RR310. 

The absence of TVS in the greater displacement is a lost opportunity for the company. Because several biking enthusiasts are moving to the 500+ cc segment.

Check out the Launch of the TVS 650cc Motorcycle

Presently, there is no official confirmation from TVS for developing or designing the 650 cc bike. However, the development of TVS' new 600-750cc bike is already underway. 

TVS new flagship bike will have a twin-cylinder engine like other rival offerings. Further, if we talk about the Power and torque output, it will be close to or better than rivals. If we take a reference, Royal Enfield 650 twins generate a max power output of 47 bhp followed by a torque of 52 Nm as of peak torque.

The beauty of the body style of TVS new flagship bike is yet to be seen. We anticipate that this 650 cc bike could have multiple body styles. It can be launched simultaneously, or TVS could start with a single offering, i.e., roadster. 

Regarding the market response, TVS may consider other body styles based on the same platform. The body style of the new TVS twin-cylinder bike could include a scrambler, cafe racer, ADV, etc.

TVS will need several products in the 600-750cc segment. Competitors like Royal Enfield are constantly expanding their portfolios in this space. After the Super Meteor 650, Royal Enfield will add 650cc bikes, such as the Shotgun 650, Himalayan 650 and Classic 650. The new TVS flagship will also compete with upcoming 650cc bikes from Jawa and Yezdi.

It remains to be seen if TVS will go alone or seek collaboration with another brand to develop its new 600-750cc flagship bike. TVS acquired the British brand Norton Motorcycles in April 2020. Norton already offers many large motorcycles. TVS will likely use the experience of Norton for their future motorcycle.

Switching to a lifestyle brand

TVS has already started taking steps to position itself as a lifestyle brand. This is evident with products like Ronin and the increased focus on community events. 

At the recently concluded MotoSoul 2023, TVS showcased four exciting custom Ronin builds. The event also featured an updated connectivity platform. The contribution of TVS Racing can be seen in the launch of a new type of racing format called Flat Track Racing.

TVS Racing Performance Gear will also play a key role in the passive promotion of the new bike. All of these initiatives will help create a favourable environment for the launch of the new TVS flagship. TVS already has 2.5 million members in AOG (Apache Owners Group), many of whom can opt for a new 600-750cc bike.

Check out Royal Enfield Continental GT 650 introduced in all black: Currently Available in the UK.

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