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Yamaha Opens 200th Blue Square Showroom in Chennai

CalenderPublished at June 19, 2023 by BikeJunction
Yamaha Opens 200th Blue Square Showroom in Chennai

Yamaha Previously announced to convert all of its outlets to Blue Square Outlets.

Yamaha's 200th Blue Square dealership was recently opened in Chennai. Previously, the company announced its ambitions to transform all its dealerships into Blue Square stores. Furthermore, by the end of this year, India will have 300 Blue Square outlets.

About Blue Square Dealerships

A Blue Square dealership is a premium dealership where specific flagship models will be sold exclusively. It will also sell official Yamaha clothes and accessories and other two-wheeler items. The Aerox 155 maxi-sport scooter is now India's sole Blue Square product. Blue Square stores also sell Yamaha merchandise and motorbike maintenance products. 

In the future, the firm intends to sell all its products through just Blue Square dealerships. Yamaha's future electric vehicles and larger capacity multi-cylinder models will be available for purchase alongside the current line-up of smaller two-wheelers. It will all be available at Blue Square stores. 

Success and Aim of Yamaha

During the event, Mr Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed his excitement by announcing the successful launch of 200 Blue Square outlets under our 'The Call of the Blue brand campaign. These outlets represent Yamaha's dedication to exceptional customer satisfaction and an extraordinary ownership experience. We aim to expand the network of Blue Square outlets further and ensure that every Yamaha customer receives the remarkable experience they deserve from a globally renowned brand like ours. Yamaha plans to increase the number of these exclusive outlets to 300 by the end of 2023.

For More Latest News, Check: Hero Confirms Launch of Multiple Vida e-Scooters by 2025

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