Royal Enfield Partners With Vintage Rides For Bike Tours

CalenderPublished at February 6, 2023 by BikeJunction
Royal Enfield Partners With Vintage Rides For Bike Tours

Royal Enfield and 'Vintage Rides' have launched a partnership to plan unconventional two-wheeler trips across the globe. Over 1,000 guided tours have been done by Vintage Rides entirely on Royal Enfield motorcycles since 2006.

Vintage Rides organises excursions in more than 18 nations on four continents, with travellers hailing from France, Italy, Mongolia, India, Morocco, and Argentina. Vintage Rides has relied on Royal Enfield motorbikes to provide authentic motorcycling experiences in some of the most remote parts of the world, adding two new locations to its itinerary each year.

Mohit Dhar Jayal, Chief Brand Officer of Royal Enfield, said, "Pure Motorcycling is not just a phrase in our brand mission, but in fact it is the very purpose of our existence. Carefully curating various expressions of pure motorcycling for different kinds of riders is the constant passion that drives us at Royal Enfield. Taking that Pure experience to the next level, we are happy to announce our partnership with Vintage Rides, a curator of offbeat motorcycling experiences. This collaboration is a step toward ensuring that our riders will be able to ride our motorcycles on some of the most breath-taking adventures across the world. With Royal Enfield's understanding of the motorcycling ethos and Vintage Rides expertise in providing the best character-packed motorcycle tours across the world, this partnership will surely be a delight for our customers."

The legendary Frozen Ride, a motorcycle excursion over the Khövsgöl lake in Mongolia to seek the Dukha tribe, the smallest reindeer herder tribe in the world, was organised earlier in 2017 by Vintage Rides and Royal Enfield.

The alliance between Royal Enfield and Vintage Rides has been extended through 2025. As part of this relationship, the riders will co-produce one adventure travel film year that will highlight their shared passion for both adventure travel and Royal Enfield motorcycles.

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