Published at March 8, 2023 by BikeJunction
Hero MotoCorp, the largest bike manufacturer globally and Zero Motorcycles, a premium e-bike and powertrain company based in California, revealed their plans to collaborate a few months ago.
The key contracts have been negotiated, focusing on the newest, highest-quality electric motorcycles. Without a doubt, the success of Hero MotoCorp’s electric mobility projects depends on this relationship. In India and other foreign markets, both companies want to revolutionise the EV driving experience and speed the transition to electric vehicles.
The brand expansion of Hero MotoCorp is steadily pointing towards new market segments. This represents a substantial change from its prior position as a reputable mass-market motorbike maker. A sign of development progress is the 421cc engine being considered for its Xpulse 420cc product lineup.
Hero MotoCorp is a behemoth in terms of production, procurement, and marketing. It is commonly known that Zero Motorcycles is skilled at developing electric motorcycles and powertrains. Their collaboration will be beneficial for both businesses because of the combination of their unique skills. By utilising these benefits, processes are immediately streamlined. The most important benefit is that it allows them to enter a sector or area early by giving its users valuable time. Hero views this market for electric motorcycles as premium.
Hero Motocorp currently focuses its EV market strengths on the VIDA brand. Public charging stations have been put in place in Bangalore, Delhi, and Jaipur in conjunction with the launch of the nation’s first EV, the VIDA V1 scooter. There are already 300 public charging stations spread out over the country.
In September 2022, Hero MotoCorp board approved a $60 million equity investment in Zero Motorcycles. This significant outlay highlights how important the connection is. Recent advancements emphasise that electric vehicles are the transportation mode of the future. Hero MotoCorp and Zero Motorcycles may perhaps take the lead, given the size of the monthly sales that Hero is in charge of. In addition, they have a lot of projects in place to increase electric mobility and the riding experience.
The riding experience remains at the forefront of design synergies thanks to the technology employed by Zero Bikes in combination with traditional motorbike design. Hero MotoCorp is committed to introducing exceptional, state-of-the-art products that offer incredible value and riding experience focused on performance. In addition, Royal Enfield has made a sizeable investment in the Spanish company Stark Future SL, which makes electric motorcycles. Business tenacity is crucial if you want to seize the opportunities presented by the mobility of the future.
In the field of transportation, the partnership between Hero MotoCorp and Zero Motorcycles represents a crucial turning point for clean, sustainable technology. The introduction of Zero Bikes will hasten the switch to electric transportation in India and other international markets where Hero has operations. Moreover, this partnership’s scope fits Hero’s goals of boosting exports to both developed and developing countries.
Pawan Munjal, Chairman & CEO of Hero MotoCorp, said, “Our partnership with Zero Motorcycles is a significant milestone in our journey towards ushering in an era of sustainable clean technology in the mobility space. With Zero as our partner, we look forward to accelerate the transition of electric mobility in India and across our global markets.”
Before you go, do check out Hero MotoCorp Sales Report for February 2023!
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