As part of its engaging brand campaign, ‘The Call of the Blue’, Yamaha Motor India Group hosted a fun weekend activity. Yamaha organised this event for its customers at Dastoor Delite (Opposite Phoenix Mall) in Indore. More than 600 Yamaha fans joined the event, including 400 riders from Blue Streaks (a community of passionate Yamaha owners).
This event lets all bike lovers enjoy the excitement of riding and discovering the top-notch technology, performance, and safety features of Yamaha’s high-end models.
The event also had activities like Gymkhana Ride. In this activity, the participants could show their skills and improve their riding abilities. Besides that, a Test Ride Activity, a display of the Yamaha products and a zone for Accessories & Apparel added to the fun.
The event also featured the Styling Zone, where customers enjoyed various kinds of face painting and tattoo art. In addition, the company keeps organising ‘The Call of the Blue Weekend Events’ in different regions of India all year to spread the word about the brand’s dedication to fostering riding culture as a part of customers’ lifestyles.
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