Despite the fact that Bajaj already has operations in more than 70 nations, Chetak's debut in Europe will be a new accomplishment for the business. Although sales of the Chetak electric scooter have been constrained because of supply-chain concerns, it is nevertheless well-liked in the home market. In the domestic market, Bajaj sold around 30k units of the Chetak electric scooter in 2022.
Stefan Pierer, the CEO of KTM, was in Pune earlier this week to witness the unveiling of the one-millionth KTM at the Bajaj facility. In this speech, he made the announcement that the Chetak electric scooter would be released in Europe in the first quarter of 2024. This will be a segment of Pierer's and Bajaj's joint venture, 50.1:49.9.
Bajaj Chetak's Plans For Europe
Chetak's plans to start in Europe coincide with the continent's robust drive toward the transition to electric automobiles. A deal has been achieved in Europe that calls for the end of ICE-based vehicle production by 2035. One of the regions that have been severely impacted by climate change is the European continent. It is among the main causes of the significant European push toward EVs.
Due to the start of the European marketing season in March 2024, KTM intends to introduce Chetak there. Bajaj and KTM will work out the finer points of Chetak's arrival in Europe in around a year till early 2024. In European markets, Chetak is probably going to change its name.
Given that the company has already established a brand-new, cutting-edge production facility in Pune just for electric two-wheelers, Bajaj shouldn't have any problems supplying Chetak for European markets. The supply chain challenges and issues like the lack of semiconductor chips would have significantly improved by 2024. The Bajaj EV plant is more than 500,000 square feet in size and has a separate R&D facility. The annual production of EVs can reach 5 lakhs when operating at maximum efficiency.
Since the scooter already promises a thrilling performance, Chetak won't require any significant alterations for European markets. A high-strength chassis and metallic panels contribute to the best possible build quality. In contrast, the majority of the electric scooters currently on the market have plastic body panels. The battery pack from Chetak is water resistant and has an IP67 rating, so it should be compliant with European market regulations.
Chetak's ultimate range of more than 90 km ought to be adequate for daily needs. A full charge takes about 4 hours to complete. Any 5A plug can be used to charge the scooter at home quickly. The battery pack for the Chetak is intended to last 70,000 kilometres or roughly 7 years. Bajaj provides a 50k km/three-year battery guarantee for the Chetak.
Chetak also offers a specific Bluetooth-based communication platform, which is a useful feature. In addition, users can access a variety of features by pairing their devices with the My Chetak app. Examples include the amount of battery charge left, the amount of range, and the position of the scooter as determined by navigation, trip data, owner's handbook information, and vehicle details.
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