2024 Aprilia RSV4 Factory Launched At Rs. 31.26 Lakh: John Abraham Becomes The New Brand Ambassador

Aprilia has launched its flagship 2024 RSV4 Factory superbike to India at Rs 31.26 lakh (ex-showroom). The company has also introduced other models like RS660, Tuono 660, and Tuareg 660. These bikes will be sold through Aprilia's special Motoplex dealerships across India. 

2024 Aprilia RSV4 Factory and other bikes are imported and fully assembled and will be serviced by these dealerships. Aprilia plans to increase the number of these dealerships soon. They've also chosen John Abraham, a well-known Bollywood actor and bike lover, as their new brand ambassador for India. 

What Are John Abraham’s Thoughts As The Brand Ambassador? 

While revealing Aprilia’s portfolio, John Abraham said, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

Moreover, the Chairman and Managing Director of Piaggio Vehicles Pvt Ltd, Diego Graffi, said, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

2024 Aprilia RSV4 Factory Specification 

The 2024 Aprilia RSV4 Factory bike is renowned for its dominance on race tracks worldwide and has victories in the WSBK series. The bike's dual-beam aluminium frame houses the engine. It comes with a powerful 1099cc liquid-cooled V4 engine that delivers 214bhp @ 13,000 rpm and 125Nm @ 10,500 rpm. 

Moreover, the 2024 RSV4 Factory’s engine is coupled with a six-speed gearbox equipped with a quick-shifter. It delivers smooth and swift gear changes. The 2024 model of Aprilia’s RSV4 Factory bike has premium components. It features a suite of electronic aids to manage its power effectively. It weighs just 202kg, which helps in enhancing its agility and handling.

The recently launched 2024 Aprilia RSV4 factory bike also equips a twin 330mm disc at the front with Brembo Stylema callipers. It has a 220mm disc at the rear with Brembo 2-piston callipers brakes. It is fitted with a fully adjustable 43mm USD Ohlins electronic suspension at the front and an electronically adjustable Ohlins monoshock at the rear. 

2024 Aprilia RSV4 Factory Features 

Aprilia RSV4 still looks stunning with its sleek Italian design. Details like the LED headlights, sleek side fairings, and the smooth tail section add to its charm. Even the front wing blends in neatly.

As a top-tier superbike, the RSV4 is packed with advanced electronics. It boasts six ride modes, traction control, and ABS that adapt to how you're leaning into corners. You also get engine maps and settings for controlling engine braking. All these features are controlled through a colourful TFT display.

Apart from this, the other models of Aprilia are priced less than the RSV4 bike. The Tuareg 660 at Rs. 18.85 Lakh, the Aprilia RS 660 for Rs. 17.74 Lakh and the Tuono 660 costs Rs. 17.44 Lakh. The company aims to make its mark in the Indian market and give enthusiasts more options for high-quality riding experiences.

Before you go, don’t forget to check out the details of the recently launched Aprilia Tuareg 660 bike.

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