Two new “Blue Square” outlets have now opened in Delhi-NCR, according to India Yamaha Motor (IYM) Pvt. Ltd. on Thursday.
Oswal Auto and Siddharth Auto are launching the state-of-the-art Blue Square showrooms on GT Karnal Road in Azadpur, Delhi, and Sohna Road in Gurgaon, respectively (1425 sq. ft). These two showrooms are made to provide complete sales, service, and spare parts support. In India, Yamaha will open 161 Blue Square locations in 2022, according to a press release from the business.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, said, “As a part of ‘The Call of the Blue’ brand campaign, we are elated to announce the launch of two new Yamaha Blue Square showrooms in Delhi-NCR. Northern India is an extremely important market for us and with these premium outlets, we aim to offer an exclusive and a very personalized buying experience to our customers.”
According to a press release, the Blue Square showrooms aim to give customers a doorway into the world of Yamaha Racing. Every area of the upscale store is created to inspire a sense of pride in being affiliated with a worldwide brand with deep roots in international motorsports.
Yamaha currently has 4 Blue Square stores in the Delhi-NCR region, thanks to the recently opened locations in Delhi and Gurgaon. The press release further stated that Yamaha has “Blue Square” dealerships in Tamil Nadu, West Bengal, Karnataka, Jharkhand, Madhya Pradesh, Orissa, Assam, Kerala, Maharashtra, Telangana, Andhra Pradesh, Jammu & Kashmir, Chhattisgarh, Bihar, and other North-Eastern States.
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