The company is planning to launch the 1000th Showroom by August 2023
Ola Electric aims to increase its direct-to-consumer presence through Experience Centres. Ola opened its 500th Experience Centre in Srinagar, Jammu & Kashmir. The company is currently in around 300 cities, aiming to open 1000 showrooms by August 2023. The decision is smart, particularly considering the company's objective of making EVs more accessible in distant locations. Ola Electric is not just raising awareness about EVs by building showrooms in such places. It also allows potential customers to take an initial look at the technology.
It's also important to note Ola Electric's approach to providing advanced technological features. It includes its website and app, which are critical in providing EV access across India. A digital presence is crucial in a country as huge and diverse as India to reach potential clients, particularly those in distant locations. Ola Electric can build a strong brand presence and boost EV adoption in the country by utilizing online and offline channels.
Ola Electric's expansion plans and omnichannel strategy are aligned with the government's push toward EV adoption in India. With the growing demand for EVs rapidly in the country. It will be exciting to see how Ola Electric innovates and expands its market position in the future.
According to Anshul Khandelwal, CMO of Ola Electric, "The opening of our 500th store signifies not only a celebration of our accomplishments, but it is also a reminder of challenges that lies ahead." He also said they will keep working towards a more sustainable future for India.
Ola Electric already controls 40% of India's EV scooter industry, which is Impressive. Moreover, in April 2023, the company got its highest-ever monthly sales, selling over 30,000 units while retaining its top position. The company's sustained sales performance indicates India's growing demand for EVs.
Before you go, do check out - Electric Scooter Yamaha E01 Introduced in Japan
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