The Affordable Model of 450 X is likely to price below Rs. 1.5 lakh.
Ather Energy, an Indian electric vehicle startup, will launch an affordable version of its Ather 450S e-scooter soon. It is expected that the new e-scooter will be cheaper than the current Ather 450X and 450 Plus models. Ather Energy is planning an expansion of its Electric Scooters in the Indian market.
Ather is taking a strategic approach with the 450S, by offering a more affordable variant with fewer features than the premium 450X model. This approach will allow Ather to price the 450S lower and make it eligible for the FAME incentives, making it more accessible to a huge audience.
Furthermore, Ather is planning to expand its 450 X range of bikes with more affordable products like 450S. It can help the brand to capture a bigger market share by providing a more budget-friendly option to its customers. The availability of showrooms nationwide will make it easier for potential customers to access the brand's products and services. Ather 450S performance in the market will be compared to other Electric Scooters of a similar price range.
Ather is currently offering two variants to the customers — standard and Pro Pack. The Pro Pack version comes with additional features and at a higher price. The Features of the Pro version include Auto hold, Parking assist, Five Year battery warranty, Fast charging and All riding modes. Other features include fast charging and Smart Phone App. This variant differs in price, costing more than Rs. 30,000 from the standard variant. The standard variant is priced at 1.19 lakh, the Ex-showroom price in Mumbai.
Recently, some companies sold chargers separately to get the Ex-showroom price below Rs. 1.5 lakhs to achieve FAME subsidies. But, the government ordered EV companies to refund the money for portable chargers.
According to the company, the price range of Ather 450 S will be between Rs. 1.45 Lakh and Rs. 1.5 Lakh. The launch of the Electric Scooter seems to be around the festive season to achieve more sales.
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