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Bajaj Triumph 400 cc Bikes Launching On July 5 in India

CalenderPublished at June 8, 2023 by BikeJunction
Bajaj Triumph 400 cc Bikes Launching On July 5 in India

The Bajaj Triumph will launch two bikes one is the roadster, and the other is a Scrambler.

Triumph is all set for the 5th July launch of its new motorcycles, which we assume is for the new 400 cc Bajaj-built bikes. The global debut of these bikes is scheduled for June 27, when names and specifications are expected to be revealed. Additionally, it seems the event on July 5 will also feature the announcement of the prices for both bikes.

Triumph is entering the entry-level, mid-capacity segment with its new single-cylinder bikes. This move represents Triumph's attempt to compete in a market that has the dominance of Royal Enfield. Royal Enfield has enjoyed significant success in this segment, and Triumph will likely aim to challenge its market position.

Features of New Triumph Motorcycles

Based on the spy shots, it seems that the new Triumph bikes will feature a neo-retro design reminiscent of the larger Bonneville family. This design choice aligns with Triumph's classic aesthetic and heritage. Triumph aims to attract riders who appreciate a fusion of modern performance and vintage aesthetics with their retro style.

The frequent sightings of the bikes with a range of accessories suggest that Triumph will offer a variety of OEM aftermarket parts. Offering a diverse range of aftermarket bits allows riders to personalise and enhance their bikes according to their preferences and needs.

The new Triumph bikes will feature a larger capacity engine with liquid cooling. It suggests that they will offer more advanced technology and increased power compared to Royal Enfield's 350cc J-platform engine. Bajaj and Triumph have positioned themselves to compete directly with Royal Enfield in the Indian market.

Pricing and Market Plans for Triumph Motorcycles

Pricing will indeed be a crucial factor in the success of these new bikes. Given Bajaj's long-standing desire to enter this segment and their previous attempts without significant success. it's reasonable to expect that they will strive to offer competitive and tempting pricing for the Triumph models

A competitive price point can attract potential buyers who are looking for more affordable options in the mid-capacity segment.

Expanding the dealer network is another important step for Triumph to cater to the market demand for these new, more affordable models. Increasing the reach from the current 15 cities to 120 cities over the next two years. A wider dealer network of Bajaj ensures customers have easier access to sales, service, and motorcycle support.

Before you go, do check -Royal Enfield Started Assembly Operations in Nepal

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