Bajaj's relaunch of the Avenger 220 Street in India is an interesting move that highlights the company's focus on meeting the demands of city commuters. The decision to discontinue the bike in 2020 is due to the challenges of meeting the stricter BS6 emission norms and its inability to generate desired sales numbers. However, the relaunch will be based on market feedback, indicating that there is still demand for a more powerful machine for city commutes.
The bike is street-style, with a matte black paint scheme and an expanded backrest for pillion comfort. It has alloy wheels, telescopic front suspension, and dual shock absorbers at the back to ensure a pleasant ride even on city streets.
The Bajaj Avenger 220 Street borrows several features from the Avenger 160 Street. However, Bajaj has managed to keep the costs under check and offer a more powerful machine for city commutes. The similar ride ergonomics, wide, raised handlebar and comfortable single-piece seat make it a comfortable ride for daily use. Addition of alloy wheels and TVS Eurogrip tyres further enhances the bike's performance.
The new Avenger 220 Street performance will be seen in the market, especially considering its predecessor which was discontinued due to poor sales. With the demand for a more powerful machine and market feedback for city commutes, Bajaj decided to relaunch the bike at the same price as the Bajaj 220 Cruise. The fully digital instrument console with amber backlight and colour options of Ebony Black and Spicy Red add to the overall appeal of the bike.
The Bajaj Avenger 220 Street is relaunched in India with some borrowed features from Avenger 160 Street and 220 Cruise. The engine used in the bike is a 220cc, single-cylinder, oil-cooled, which produces 19.03 PS of max power and 17.55 Nm of peak torque and is mated to a 5-speed gearbox. The bike complies with BS6 Phase 2 emission norms and supports E20 ethanol-mix fuel.
Avenger 220 Street has telescopic front forks, a double anti-friction bush, and a 5-step adjustable twin rear shock absorber. The braking duties are performed by a 280 mm disc at the front side with ABS and a 130 mm drum at the rear. The bike has 17-inch front and 15-inch rear wheels, with 90/90 and 130/90 tubeless tyres, respectively.
The Avenger range caters to a niche audience base and has generated consistent sales numbers. With no direct rival and affordable pricing, 220 Street can be a good upgrade option for folks looking to buy the smaller capacity 160 Street, with a price difference of just around Rs 30,000. Can the new Avenger 220 Street deliver better results than its predecessor? The relaunch of the bike could be based on market feedback, with enthusiasts looking for a more powerful machine for city commutes.
Avenger 160 Street indeed generates higher sales compared to Avenger 220 Cruise. The sales of Avenger 160 were more with 21,000 units compared to sales of Avenger 220 cruise (6216 units in FY 22-23). However, it will be fascinating to see how this relaunch of Avenger 220 Street will help Bajaj get more customer base and sales figures.
Before you go, check - Hero Motocorp Plans to Launch Multiple Bikes and Scooters
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