Ather Energy has launched its largest-ever corporate outreach effort to promote e-mobility across the country. The month-long initiative, which will offer incentives totalling Rs 16,259 to allow corporate employees to take the Ather 450X and other Ather scooters home, is intended for staff from more than 2500 organisations. Ather, a significant player in the EV ecosystem, is hastening the adoption of EVs with this initiative.
Ather has introduced a number of incentives for corporate workers, including a corporate discount worth Rs. 4,000, an exchange bonus worth Rs. 4,000, and tax breaks on loans used to buy an Ather. In terms of products, Ather is providing a free 2-year extended battery warranty (in addition to the 3-year warranty from the manufacturer, just for the 450X). The discounts are valid until February 28. Ather Energy is moreover providing to set up charging stations at workplaces.
The corporate offer is open to staff members of prestigious companies, including Reliance Jio Infocomm LTD, Wipro Technologies, Samsung India, Myntra, TATA Technologies, Indian Railway Catering and Tourism Corpn. LTD, and Bharti Airtel LTD.
Additionally, the company recently unveiled the Atherstack 5.0 software update, which adds a tonne of innovative features to improve the riding experience. Additionally, six additional colours—Space Grey, Still White, Salt Green, True Red, Cosmic Black, and Lunar Grey—that were motivated by automotive performance have been made available by Ather for the 450X and 450 Plus.
Ather Energy presently has a robust retail sales network across the country with a presence in 80 cities and more than 100 Experience Centers. The company anticipates having 150 retail stores by March 2023, dispersed over 100 Indian cities, including tier 1, 2, and 3 cities. Additionally, Ather Energy runs the largest two-wheeler fast-charging network in India and has more than 900 Ather Grids spread out across the country.
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