Norton Motorcycles Announces 6 New Bikes in 3 Years

Norton’s Revitalization Under TVS

TVS acquired Norton in 2020 and invested $113 million to rejuvenate the iconic brand. Six new bike models are expected to launch in 2025, bringing major developments.

First New Norton Launch by 2025

The first of six new Norton motorcycles will debut in 2025, offering a more affordable alternative to current models and setting the stage for future innovations.

New Models Beyond 650cc Atlas and Nomad

Upcoming models will not be based on the 650cc Atlas or Nomad, showcasing completely new designs under TVS’s direction and marking a fresh chapter for Norton.

Design Philosophy and Premium Positioning

New Nortons will emphasize ‘design, dynamism, and detail’ while maintaining a premium brand identity, aligning with TVS’s vision for the rejuvenated Norton lineup.

Addressing Existing Model Challenges

TVS has tackled technical issues with Norton's existing 961 and V4 models, aiming to resolve customer concerns and enhance value relative to upcoming new releases.

Affordable New Models with Premium Appeal

The new Norton motorcycles will be priced more affordably than current models, aiming to blend cost-effectiveness with the premium appeal that TVS envisions for the brand.